Biotechnology has the potential to reshape agri-food and bio-based systems, but too often promising innovations stall between demonstration and market uptake. Beyond technical or regulatory hurdles, a recurring challenge emerges: misalignment with real-world users and societal expectations. This is where co-creation becomes a strategic lever rather than a soft add-on.

By involving farmers, food producers, consumers and other stakeholders early and throughout the innovation journey, co-creation helps reduce risk, increase relevance and build trust. It ensures that new biotech solutions are not only scientifically sound, but also operationally viable, socially acceptable and market-ready.

In this exclusive forum article, we explore how co-creation strengthens innovation outcomes across the value chain, why it supports adoption rather than slowing it down, and what it looks like in practice through concrete agri-food and bio-based examples.

Read the full article and join the discussion in the B-Trust Forum.

 
This project is funded by the European Union’s Horizon Europe programme 2021-2027.