From lab concepts to real-world conversations, why context changes the trust conversation in biotechnology  Biotechnology does not live in a vacuum. The same innovation can look like a promising solution, a potential risk

Why the order of conversations matters when talking about biotechnology  When people think about engagement in technology development, they often picture a single workshop where “all stakeholders” are invited to the same room. It

What extended risk-benefit mappings reveal about people’s hopes and concerns Most debates around biotechnology start with lists of risks and benefits. On paper, these lists look neutral and manageable. In real life, they collide with

Capacity Building Workshops – Join the conversation on trustworthy biotech B-Trust is launching a series of sector-specific online workshops to share key findings from the project and explore how its trust-building methodology can

A practical methodology to bring farmers, citizens and biotech innovators to the same table How do you feel when technologies that clearly spark controversy develop over your head and hit the shelves before

Biotechnology has the potential to reshape agri-food and bio-based systems, but too often promising innovations stall between demonstration and market uptake. Beyond technical or regulatory hurdles, a recurring challenge emerges: misalignment with real-world

The Horizon Europe project B-Trust, coordinated by Flanders’ FOOD, strengthens consumer trust in biotechnology through structured co-creation supported by systems thinking. Transparent, shared insights on risks and benefits feed dialogue and design choices.

Why involving end-users early is essential for impactful innovation in agri-food and bio-based sectors. Why do some promising agri-food innovations fail to scale? Often, it’s because they miss the mark with those who

On 3 April 2025, the B-Trust project held its fourth online masterclass, focusing on the use of biostimulants and biofertilisers in agriculture. These natural alternatives to synthetic fertilisers and pesticides are gaining attention

On 26 March 2024, the B-Trust project, in collaboration with the DARWIN Project, hosted its third online masterclass, focusing on the role of New Genomic Techniques (NGTs) in developing climate-resilient crops. The session