The first B-Trust Masterclass, held on October 8th, kicked off our series focused on fostering consumer acceptance of innovative biotechnologies in the agri-food and biobased sectors. Attendees gained valuable insights into the critical role consumer perceptions play in shaping the future of biotechnology.
We were honoured to host Prof. Jessica Aschemann-Witzel (Aarhus University), Dr. Laurien Van Dyck (VIB), Anna De Cock (Paleo), and Veerle Rijckaert & Charlotte Boone (Alice Down the Rabbit Hole) as speakers. Each of them shared their experiences and methodologies on integrating stakeholder concerns into R&D, co-creating solutions, and building trust with consumers.
For those who couldn’t attend or wish to revisit the session, the recording and all supporting materials are now available through the B-Trust forum. Simply register on the forum to access these resources.
Register today to access the full session and continue exploring how we can bridge the trust gap in biotechnology!
First B-Trust Masterclass: A Successful Start to Building Consumer Trust in Biotech
The first B-Trust Masterclass, held on October 8th, kicked off our series focused on fostering consumer acceptance of innovative biotechnologies in the agri-food and biobased sectors. Attendees gained valuable insights into the critical role consumer perceptions play in shaping the future of biotechnology.
We were honoured to host Prof. Jessica Aschemann-Witzel (Aarhus University), Dr. Laurien Van Dyck (VIB), Anna De Cock (Paleo), and Veerle Rijckaert & Charlotte Boone (Alice Down the Rabbit Hole) as speakers. Each of them shared their experiences and methodologies on integrating stakeholder concerns into R&D, co-creating solutions, and building trust with consumers.
For those who couldn’t attend or wish to revisit the session, the recording and all supporting materials are now available through the B-Trust forum. Simply register on the forum to access these resources.
Register today to access the full session and continue exploring how we can bridge the trust gap in biotechnology!
B-Trust
Th B-Trust project aims to develop a transparent governance model that promotes the application of biotechnology in the agri-food and bio-based sectors. This model works towards improving industrial competitiveness and contribute to environmental, economic, and social sustainability, aligning with the UN Sustainable Development Goals.
Políg. Tejerías Norte C/ Los Huertos, 2 · 26500 Calahorra · La Rioja · Spain
Telephone: +34 941 63 95 00
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Engaging end-users to maximise impact in agri-food & bio-based innovation
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