The first B-Trust Masterclass, held on October 8th, kicked off our series focused on fostering consumer acceptance of innovative biotechnologies in the agri-food and biobased sectors. Attendees gained valuable insights into the critical role consumer perceptions play in shaping the future of biotechnology.

We were honoured to host Prof. Jessica Aschemann-Witzel (Aarhus University), Dr. Laurien Van Dyck (VIB), Anna De Cock (Paleo), and Veerle Rijckaert & Charlotte Boone (Alice Down the Rabbit Hole) as speakers. Each of them shared their experiences and methodologies on integrating stakeholder concerns into R&D, co-creating solutions, and building trust with consumers.

For those who couldn’t attend or wish to revisit the session, the recording and all supporting materials are now available through the B-Trust forum. Simply register on the forum to access these resources.

Register today to access the full session and continue exploring how we can bridge the trust gap in biotechnology!

  Register here