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First B-Trust Masterclass: A Successful Start to Building Consumer Trust in Biotech
The first B-Trust Masterclass, held on October 8th, kicked off our series focused on fostering consumer acceptance of innovative biotechnologies in the agri-food and biobased sectors. Attendees gained valuable insights into the critical role consumer perceptions play in shaping the future of biotechnology.
We were honoured to host Prof. Jessica Aschemann-Witzel (Aarhus University), Dr. Laurien Van Dyck (VIB), Anna De Cock (Paleo), and Veerle Rijckaert & Charlotte Boone (Alice Down the Rabbit Hole) as speakers. Each of them shared their experiences and methodologies on integrating stakeholder concerns into R&D, co-creating solutions, and building trust with consumers.
For those who couldn’t attend or wish to revisit the session, the recording and all supporting materials are now available through the B-Trust forum. Simply register on the forum to access these resources.
Register today to access the full session and continue exploring how we can bridge the trust gap in biotechnology!
B-Trust
Th B-Trust project aims to develop a transparent governance model that promotes the application of biotechnology in the agri-food and bio-based sectors. This model works towards improving industrial competitiveness and contribute to environmental, economic, and social sustainability, aligning with the UN Sustainable Development Goals.
Políg. Tejerías Norte C/ Los Huertos, 2 · 26500 Calahorra · La Rioja · Spain
Telephone: +34 941 63 95 00
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