📅 Date: 28 February 2024
⏰ Time: 09:00 – 10:30 CET
📍 Online Event

Biotechnology has long influenced how we produce food, but today’s scientific advancements are unlocking new ways to create more sustainable, nutritious, and innovative ingredients. From ambitious startups to global industry leaders, biotechnology is paving the way for a greener, tastier future. However, one key challenge remains: earning consumer trust in these novel food technologies.

As we transition toward sustainable alternatives to traditional food production, consumer engagement is crucial. Addressing concerns, providing transparent information, and fostering open dialogue between producers and consumers are essential steps to ensuring biotechnology’s benefits are recognised and embraced.

One of the most promising developments in this field is the rise of cell factories – microorganisms that produce specialty food ingredients through fermentation. These innovations can significantly reduce land use, water consumption, and greenhouse gas emissions, making them a game-changer in the fight against climate change and resource scarcity.

Programme Overview

🔹 09:00 – 09:15 | Welcome & Introduction to Cell Factories
Susanne Baden Jørgensen, Senior International Manager, Food & Bio Cluster Denmark

🔹 09:15 – 09:35 | Consumer Concerns & Novel Foods
Professor Liisa Lähteenmäki, MAPP, Aarhus University

🔹 09:35 – 09:55 | Why Prioritise Biosolutions as a New Line of Business
Jakub Kaczmarek, Research Scientist, Head of R&D, Ovodan Foods/Ovodan Biotech

🔹 09:55 – 10:15 | Biotech Industry Insights
Marlene Boiesen, Commercial Lead, Advanced Protein Solutions, Novonesis

🔹 10:15 – 10:30 | Takeaways from B-Trust Co-Creation Workshops with Consumers
Susanne Baden Jørgensen, Senior International Manager, Food & Bio Cluster Denmark

Why You Should Attend

🔬 Learn how biotechnology and co-creation are shaping a more sustainable food industry
👥 Discover consumer concerns and how to address them transparently
🌍 Gain insights from the biotech industry and B-Trust workshops in Belgium and Denmark

At B-Trust, we are committed to fostering public trust in biotechnology through co-creation and transparent communication. Join us to explore how these technologies can transform our food system while ensuring consumer acceptance and trust.

🔗 Register now: Event Registration Link

📢 We look forward to seeing you there!