Why involving end-users early is essential for impactful innovation in agri-food and bio-based sectors.
Why do some promising agri-food innovations fail to scale? Often, it’s because they miss the mark with those who matter most: the end-users. From farmers to consumers, involving stakeholders early, not just informing them, is key to building trust and ensuring relevance.
This article explores why engaging stakeholders across the agri-food and bio-based sectors is no longer optional, and how co-creation can transform resistance into support, doubt into trust, and ideas into impact.
👉 Want to read the full article? It’s available exclusively in the B-Trust Forum. 🔗 Access it now and join the conversation.
This project is funded by the European Union’s Horizon Europe programme 2021-2027.
Engaging end-users to maximise impact in agri-food & bio-based innovation
Why involving end-users early is essential for impactful innovation in agri-food and bio-based sectors.
Why do some promising agri-food innovations fail to scale? Often, it’s because they miss the mark with those who matter most: the end-users. From farmers to consumers, involving stakeholders early, not just informing them, is key to building trust and ensuring relevance.
This article explores why engaging stakeholders across the agri-food and bio-based sectors is no longer optional, and how co-creation can transform resistance into support, doubt into trust, and ideas into impact.
👉 Want to read the full article? It’s available exclusively in the B-Trust Forum.
🔗 Access it now and join the conversation.
This project is funded by the European Union’s Horizon Europe programme 2021-2027.
B-Trust
Th B-Trust project aims to develop a transparent governance model that promotes the application of biotechnology in the agri-food and bio-based sectors. This model works towards improving industrial competitiveness and contribute to environmental, economic, and social sustainability, aligning with the UN Sustainable Development Goals.
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