On February 28th, the second B-Trust Masterclass delved into one of the most promising frontiers of biotechnology: cell factories. These microbial powerhouses, capable of producing food ingredients through fermentation, are paving the way for more sustainable and resource-efficient alternatives to traditional food production. However, while the science advances, the challenge of consumer trust remains central to their adoption.

This session explored how co-creation—engaging consumers, industry, and researchers—can help overcome barriers to acceptance, ensuring that biotechnological innovations are transparent, inclusive, and aligned with societal values.

Key Discussion Points

🔹 The consumer perspective – How do people perceive biotech-based food solutions? What concerns need to be addressed?
🔹 Transparency and trust – Why clear communication is key to integrating novel food technologies into the mainstream market.
🔹 Co-creation in action – Learnings from participatory workshops in Belgium and Denmark, where consumers actively engaged with biotech solutions.
🔹 Biosolutions and industry insights – Understanding how businesses are incorporating cell factories into their innovation strategies.

Why This Matters

Food systems worldwide are facing unprecedented challenges, from climate change to resource scarcity. Biotechnology, and specifically cell factories, offer scalable solutions, but their success depends on consumer acceptance and trust. The discussion in this masterclass highlighted that co-creation is not just an approach—it’s a necessity for sustainable innovation.

Watch the Session

If you missed the masterclass or want to revisit the insights, the recording and resources are now available on the B-Trust Forum. 📝

🔗 Click here to access the materials.

Stay engaged with #BTrust, and join us for the next masterclass as we continue exploring how collaborative innovation is shaping the future of biotechnology! 🚀