On 18 February 2025, the B-Trust project held a co-creation session on Rethinking Natural Materials in Aarhus, Denmark. The session explored public perspectives on using biotechnology to produce biomaterials and biochemicals as sustainable alternatives to fossil-based materials. The workshop aimed to gather insights on the feasibility and acceptance of these solutions.

A total of 16 participants attended the session, representing a balanced mix of ages, genders, and consumer profiles. The group included individuals with different attitudes towards sustainability, from those focused on convenience and cost-saving to environmentally conscious participants advocating for green solutions. Despite the diversity of views, the discussions remained respectful and dynamic.

The session began with an association exercise to capture initial impressions of biotechnology and bio-based materials. Discussions focused on how these technologies could address environmental and economic challenges, with participants exploring the balance between sustainability, affordability, and large-scale adoption.

Perspectives varied across the group. Some participants were optimistic about the potential of biotechnology to drive innovation and sustainability, while others expressed practical concerns about costs, regulations, and supply chain issues. Environmentalists raised questions about biodegradability, transparency, and the potential for greenwashing. Despite differing views, there was broad agreement that transitioning to bio-based materials would require a gradual shift supported by improved public awareness and policy incentives.

The session concluded with a constructive discussion on balancing progress with responsibility, ensuring that ethical, economic, and environmental factors guide the development of bio-based solutions. Participants recognised that while replacing fossil-based materials entirely is unrealistic, adopting sustainable alternatives gradually could be a viable path forward.

📢 Stay tuned for more updates on the B-Trust co-creation process and upcoming workshops!

This project is funded by the European Union’s Horizon Europe programme 2021-2027.